UK Society for Extracellular vesicles is an established national organisation that supports research in the field of extracellular vesicles. For nearly 15 years they have been at the core of the UK network of EV researchers, providing updated resources and an annual conference in December.
As the interest for EVs and small vesicles keeps growing, the Society wanted to confirm themselves through a full brand refresh, including logo, brand guide and website.
As the interest for EVs and small vesicles keeps growing, the Society wanted to confirm themselves through a full brand refresh, including logo, brand guide and website.
The guidelines have been updated once from the initial development during the summer 2025, to the end of the project in December 2025, after the agreed reviewing step written in the project proposal.
Example of content included in the brand guidelines, from colour accessibility to typography.
The website has been updated to adhere to the brand guidelines, but also to improve accessibility and UX.
UX improvement focused in the tab structure and pages.
After a survey with the UKEV committee, I designed the logo with the idea of representing UKEV main ethos: a UK-based scientific society at the heart of EV research.
The main circle represents a cell from which EVs are secreted in different ways. The circles are positioned so that each of them reminds of a UK geographical region, alongside representing a person with open arms.
The main circle represents a cell from which EVs are secreted in different ways. The circles are positioned so that each of them reminds of a UK geographical region, alongside representing a person with open arms.
Example of an unselected design, which was more focussed on representing the idea of community.