

In 1936, about 200 people, the "Crusaders", walked 300 miles from Jarrow to London, as a protest against unemployement. Jarra March 2026 is a community project organised by my partner and the Jarrow community centre, with the aim of marching from Jarrow to London on the 90th anniversary of the Jarrow Crusade in the autumn of 2026. The project is currently in development, but will be running, through various activities and campaigns, for the whole year before the actual march. I have designed an initial branding guidelines, including logo, typography, color palette, which were inspired by 1930's propaganda about the Jarrow Crusade. The project is meant to continue with the design of a website and design content for promotion.